edia Designs provides a vast category of exhibition and promotional gifts, each of which has a unique approach towards the customers, the promotional t-shirts, caps, mugs, key chains, pens, bags and the list goes on. There is a lot of advantages of using the gifts in your exhibitions and trade shows, some of them are as follow.
Raise brand awareness
One of the best way to get your name out there is to do it quite literally, a promotional gift with your company’s name and logo is a great way to raise awareness about your company. In a exhibition where there are hundreds of exhibitors a small gift can make your name remembered in the receivers memory. Whenever we get any gift, we always remember the person who has given us the gift in the same way the other person also remembers you when u gift him something, its nothing but just an impact on other person’s mind. According to a study of a trade show in 2014, 68% of the attendees has admitted that they have received a promotional product and you would be amazed to know that out of them 82% attendees remembered the name of the company that gave it to them.
Brand image and perception
According to a study where people who had received a promotional gift were more likely to have a positive perception towards the company, no matter whether he uses that particular product of your company or not but still, when asked he would always recommend your brand. Even outside the business world a gift is a iconic symbol of goodwill, that makes sense that corporate/expo gift would increase goodwill and overall attitude of the consumer.
Naturally with better brand awareness and customer goodwill comes more business. As per the study conducted suggests that customers who receive a promotional product tend to spend more on products or services from the company that gave it. Think of promotional gifts as a form of added value. As well the customers who have received the gifts are more likely to be loyal towards the brand and may also generate referrals for your company directly or indirectly for the near future. So keep gifting and do more of promotional activities for more customers and business and for some unique gifting ideas give us a opportunity to create some.